From intention to action

Change lead and coach


I help organisations get a change from vision into everyday work, from the first honest conversation to the first new habits. As an ICF coach, I do the same for individuals. I always start with the real question before the solution. I call that 'Problem before Prompt'.

Contact

What I do


Leading change


I help start and guide change: a new strategy that has to make it out of the boardroom, or a new way of working, with or without AI.

The first question is rarely the real one, so that's where I start. 'Problem before Prompt' in practice:
  1. Name the real question. I get the truth on the table, in every layer of the organisation, including everything that isn't on the slides.
  2. Translate it into how the work runs. Who does something differently on Monday morning, and why?
  3. Then the solution. A results-driven plan, and workshops where teams build their own new way of working.

The change no longer rests on a few shoulders at the top, which lightens the load on leadership.

Coaching


An advisor tells you what to do. A mentor tells you what they did. As a coach, I do neither. You're the expert on your own work and life; I ask the questions that help you think further than you would on your own, and I hold the space in which you find your own answer. 

That's what makes it stick: the answer is yours. Coaching fits when you're at a crossroads, or feel stuck with the people around you. ICF-certified, in English and Dutch.

Experience


For thirteen years I was a spokesperson and strategic communications advisor. I know how a story lands, and how fast it dies at the coffee machine. Colleagues gave me the nickname 'the organisational psychologist'. Not an official title, but an earned one: I always want to know what's really going on, even when it's not on the slide.

I've guided organisations through transformations, crises and growth phases. Currently I'm helping a department at IKEA find where AI actually earns its place, with workshops in which the team builds its own new workflow. Since 2026 I'm an ICF-certified coach.

Change only becomes inspiring once it's actually happening
Available from January 2027 for an interim assignment of 3 to 4 days a week. For coaching, you can reach out any time.

Tamara Vlootman
+31 (0)6 - 57 69 63 32
info@spell-it-out.nl
LinkedIn 

KVK-nummer: 96893834