Experience

For thirteen years I was a spokesperson and strategic communications advisor. I know how a story lands, and how fast it dies at the coffee machine. Colleagues gave me the nickname 'the organisational psychologist'. Not an official title, but an earned one: I always want to know what's really going on, even when it's not on the slide.

I've guided organisations through transformations, crises and growth phases. Currently I'm helping a department at IKEA find where AI actually earns its place, with workshops in which the team builds its own new workflow. Since 2026 I'm an ICF-certified coach.

Change only becomes inspiring once it's actually happening